Chief Communications and Marketing Officer - Enterprise Wide

Job Description Summary

The Chief Communications and Marketing Officer (CCMO) is responsible for internal and external communications and for all operations of marketing and communications services and leads the planning, coordination and implementation of strategic communications and marketing programs to foster increased awareness, understanding and support for MUSC’s mission, vision, accomplishments and needs among internal and external constituencies. The CCMO manages a team that provides the full range of communication services, including but not limited to proactive communications, media relations, social media, digital media, internal communications, marketing, branding, publications, creative services, advertising, and the implementation and analysis of tactics needed to execute these strategies.

As a member of the President’s Council (PC), the CCMO works closely with the PC members, deans, executive leadership and the MUSC office of the President in setting overarching strategic priorities and devising communication programs that support university-wide objectives. The CCMO is recognized as an influential leader who makes final decisions for the organization and ensures the achievement of goals and objectives.

In addition, the CCMO is the communications point person on crisis communications management for external constituencies who manages important and sensitive issues and provides counsel and support to campus senior leadership in developing strategies for implementing key decisions and in handling of campus-wide issues and announcements of important projects

Entity

University Medical Associates (UMA) Only Employees and Financials

Worker Type

Employee

Worker Sub-Type​

Regular

Cost Center

CC005389 UMA CORP ENTPR Office of Communications & Marketing

Pay Rate Type

Salary

Pay Grade

Health-00

Scheduled Weekly Hours

40

Work Shift

Job Description

Reporting Relationships

The Chief Communications and Marketing Officer (CCMO) reports to the Medical University of South Carolina (MUSC) President and the Chief Executive Officer of MUSC Health and serves as the lead communications and marketing officer for the MUSC Enterprise.

Responsibilities

Key areas of responsibilities include developing and implementing strategic communications and marketing programs focused on enhancing MUSC’s visibility and name and highlighting accomplishments across the enterprise.

• Provides expert advice and counsel to campus leadership on effective communication and marketing strategies and recommends policies, practices, and procedures that have a significant impact on the organization.
• Develops an in-depth strategic marketing communications plan for across the enterprise with and emphasis on digital strategy.
• Develops persuasive, distinctive marketing and communications campaigns that enhance MUSC’s reputation and credibility with key audiences.
• Determines metrics and processes for measuring the impact.
• Directs market research studies as required.
• Leads the development of public communications.
• Leads and directs the work of other employees.
• Responsible for personnel actions, including hiring, performance management, and termination.
• Responsible for aligning departmental strategy and direction with the overall goals of the organization.
• Develops policies, practices, and procedures that have a significant impact on the organization.

 

Goals and Objectives

The following goals and objectives have been identified as priorities for this position:

• Develop and implement a strategic marketing communications plan, inclusive of the entire enterprise and in support of MUSC's overarching strategic plan.
• Build strong relationships across the enterprise and learn how to navigate between the health and university to ensure there is consistency and integration within marketing and communication.
• Assess and identify a more formal structure within the department and enterprise. Hire key leaders as needed within the department.
• Continue to develop the digital marketing presence within the university and integrate into the MUSC Health.
• Ensure the strategic marketing communications plan includes objectives that are measurable, attainable, research-based, and time-bound.
• Build awareness, brand recognition regionally, nationally, and globally of research and education at MUSC to drive enrollment, research funding, state funding, in addition to help the clinical operations.
• Create an enterprise-wide, best practices, internal communications operations including: use the intranet for consistent dissemination of key messages and information and create a common calendar so all communicators are working from the same resource.
• Conduct a full audit of digital content and operations. Create a digital strategy, by audience, that reflects best practices to ensure a positive and measurable user experience.
• Create and implement an enterprise narrative and brand positioning strategy that distinguishes MUSC from other hospital systems and academic organizations.
• Further integrate the MUSC Health communications strategy with research and education missions.
• Assess the current social media platforms across the enterprise and help create guidelines and establish a governance for social media accounts using the MUSC brand.

Requirements:

• Bachelor’s degree required. Master's degree in business administration, communications, health care, or related field preferred.
• At least 10 years of executive communications and/or marketing leadership experience required.
• Demonstrated expertise in branding and marketing communications strategy, planning, and implementation.
• Health care, academic, and/or academic medicine communications experience preferred, but not required.

Physical Requirements:

Continuous requirements are to perform job functions while standing, walking and sitting. Ability to bend at the waist, kneel, climb stairs, reach in all directions, fully use both hands and legs, possess good finger dexterity, perform repetitive motions with hands/wrists/elbows and shoulders, reach in all directions. Maintain 20/40 vision corrected, see and recognize objects close at hand and at a distance, work in a latex safe environment and work indoors.  Frequently lift and/or carry objects weighing 20 lbs (+/) unassisted. Lift from 36” to overhead 15 lbs.  Infrequently work in dusty areas and confined/cramped spaces.

Additional Job Description

Minimum Requirements: Bachelor's Degree or equivalent, and 10 years of progressive experience including 8 years in management/leadership roles.

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees