Job Description Summary
MUSC’s Office of Communications & Marketing [OCM] seeks a Director of Brand Strategy to join its senior leadership team, reporting directly to the Chief Communications & Marketing Officer. The Director of Brand Strategy will play a crucial role in shaping and executing the overall brand strategy of the company. This senior leadership position requires a dynamic and strategic thinker with a deep understanding of branding, marketing, and consumer behavior. The Brand Director is responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints. This role requires a visionary leader who can inspire and lead cross-functional teams to deliver on the brand's promise and objectives. This role requires a dynamic leader with proven experience building brand loyalty and a deep understanding of working within an academic healthcare setting.Entity
Medical University Hospital Authority (MUHA)Worker Type
EmployeeWorker Sub-Type
RegularCost Center
CC002257 SYS - Brand MarketingPay Rate Type
SalaryPay Grade
Health-35Scheduled Weekly Hours
40Work Shift
Job Description
Develop and execute a comprehensive brand strategy that aligns with the company's overall goals and objectives.
Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.
Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.
Oversee the work of the Brand Manager, providing guidance, mentorship, and clear direction to achieve brand objectives.
Manage the vendors that support the enterprise brand campaign, brand research, brand identity and other supporting vendors.
Collaborate closely with other functional areas such as marketing, communications, service operations, digital web, engagement and outreach to ensure alignment with the brand strategy.
Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.
Develop and manage the brand budget, allocating resources effectively to achieve brand goals.
Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.
Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.
Support integrated marketing/communication campaigns that effectively communicate the brand's message and drive brand awareness and engagement.
Develop and maintain a comprehensive Brand Center containing necessary assets available for the enterprise.
Additional Job Description
A minimum of a bachelor’s degree in business administration, healthcare administration, marketing/communications, or a related field. Master’s degree preferred.
9+ years’ progressive experience in in brand management, with a track record of successfully developing and executing brand strategies. 4+ years’ experience in a leadership capacity; prior experience working in an academic healthcare organization is preferred. Experience managing a rebrand for a large multi-site institution.
If you like working with energetic enthusiastic individuals, you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees
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