Social Media Coordinator

Job Description Summary

The Social Media Coordinator at the Medical University of South Carolina will play a key role in enhancing the institution's online presence, engagement, and communication strategies. This position reports to the Social Media Manager in the MUSC Office of Communications and Marketing and will collaborate with various departments to showcase MUSC's commitment to healthcare excellence and innovation through social media channels. This position is onsite in Charleston and may require travel around campus or throughout the state as needed to cover assignments.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type​

Regular

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-26

Scheduled Weekly Hours

40

Work Shift

Job Description

The MUSC Social Media Coordinator will support managing and growing the social media presence for all Medical University of South Carolina brands. They will be responsible for meeting with subject matter experts and/or leaders in order to help to develop strategies and content to achieve key performance goals through data-driven planning, content management, social monitoring, and engagement as well as placing and designing ads.

The ideal candidate will combine a deep understanding of various platforms with proficiency in crafting engaging campaigns aligned with organizational goals. They will possess strong content creation, analytical, and communication skills, ensuring effective audience engagement. Tech-savvy and adaptable, they will stay updated on trends and utilize management tools efficiently. Collaborative and organized, the candidate should maintain a consistent brand voice and handles challenges proactively. Ethical and committed to continuous learning, they contribute to building a strong online presence and achieving communication objectives.

Education and Experience:

• Bachelor’s degree in marketing, communications, public relations, or a related field.
• 4 years of proven experience managing social media platforms for an academic institution, health care organization or similar role.
• Experience in social media execution and planning
• Knowledge of best practices for social media platforms such as Facebook, Instagram, X, LinkedIn, etc.
• Proficiency in graphic design and video editing tools such as Adobe Photoshop, Adobe Premiere, or equivalent tool
• Experience using social media management tools such as Meltwater
• Familiarity with social media analytics and campaign tracking tools
• Excellent verbal and written communication skills
• Ability to work collaboratively and cross-functionally with diverse teams
• Organized and able to multitask
• Ability to work in a fast-paced environment
• This is an in office/on campus position. Candidate must have the ability and means to travel to regional health network locations.
   

Preferred Qualifications:

• Knowledge of best practices for advertising platforms such as Facebook Business Manager, Google Ads and Microsoft Ads.
• Knowledge of how to post ads on social advertising platforms.
• Understanding of SEO, keyword research and analytics.
   

Physical Requirements: 

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• May be required to kneel, squat, or stand for extended periods to capture images.

Additional Job Description

Education: Bachelors Degree or equivalent Work Experience: 4-6 years

Physical Requirements: Ability to perform job functions while standing. (Continuous) Ability to perform job functions while sitting. (Continuous) Ability to perform job functions while walking. (Continuous) Ability to climb stairs. (Infrequent) Ability to work indoors. (Continuous) Ability to work outside in temperature extremes. (Infrequent) Ability to work from elevated areas. (Frequent) Ability to work in confined/cramped spaces. (Frequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to bend at the waist. (Continuous) Ability to twist at the waist. (Frequent) Ability to squat and perform job functions. (Frequent) Ability to perform "pinching" operations. (Frequent) Ability to perform gross motor activities with fingers and hands. (Continuous) Ability to perform firm grasping with fingers and hands. (Continuous) Ability to perform fine manipulation with fingers and hands. (Continuous) Ability to reach overhead. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Continuous) Ability to fully use both legs. (Continuous) Ability to use lower extremities for balance and coordination. (Frequent) Ability to reach in all directions. (Continuous) Ability to lift and carry 50 lbs. unassisted. (Infrequent) Ability to lift/lower objects 50 lbs. from/to floor from/to 36 inches unassisted. (Infrequent) Ability to lift from 36" to overhead 25 lbs. (Infrequent) Ability to exert up to 50 lbs. of force. (Frequent) Examples include: To transfer a 100 lb. patient that can not assist in the transfer requires 50 lbs. of force. For every 100 additional pounds, assistance will be required from another healthcare worker. 20 lbs. of force is needed to push a 400 lb. patient in a wheelchair on carpet. 25 lbs. of force is required to push a stretcher with a patient with one hand. Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand or at a distance. (Continuous) Ability to match or discriminate between colors. (Continuous) Ability to determine distance/relationship between objects; depth perception. (Continuous) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Continuous) Ability to deal effectively with stressful situations. (Continuous) Ability to work rotating shifts. (Frequent) Ability to work overtime as required. (Frequent) Ability to work in a latex safe environment. (Continuous) Ability to maintain tactile sensory functions. (Continuous) (Selected Positions) *Ability to maintain good olfactory sensory function. (Continuous) *(Selected Positions) *Ability to be qualified physically for respirator use, initially and as required. (Continuous) (Selected Positions)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees