UNIV - Marketing and Communications Manager - College of Graduate Studies

Job Description Summary

The Marketing and Communications Manager for the MUSC College of Graduate Studies is responsible for developing, executing, and managing strategic marketing, communications, and alumni engagement efforts to enhance the College’s visibility, reputation, and relationships with key stakeholders, including prospective students, current students, faculty, alumni, and external partners.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC000947 CGS DO Administration

Pay Rate Type

Salary

Pay Grade

University-07

Pay Range

56,210.00 - 80,105.00 - 104,000.000

Scheduled Weekly Hours

40

Work Shift

Job Description

Position Summary: The Marketing and Communications Manager for the MUSC College of Graduate Studies is responsible for developing, executing, and managing strategic marketing, communications, and alumni engagement efforts to enhance the College’s visibility, reputation, and relationships with key stakeholders, including prospective students, current students, faculty, alumni, and external partners.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; Master’s preferred.
• 3-5 years of experience in marketing and communications, preferably within higher education or academic programs.
• Expertise in digital marketing, social media management, and content creation.
• Strong project management, interpersonal, and organizational skills.
• Experience in alumni relations and external stakeholder engagement is a plus.

Duties:

Marketing Strategy & Brand Management (30%)

• Develop and implement comprehensive marketing plans to promote graduate programs.
• Maintain brand standards across all platforms and communications.
• Analyze market trends and enrollment data to refine marketing strategies.

Digital & Content Strategy (25%)

• Manage the College’s website content and optimize for engagement and recruitment.
• Oversee social media strategy and execution, ensuring consistent and engaging content.
• Develop multimedia campaigns, including email marketing, videos, and publications.

Public Relations & Stakeholder Engagement (15%)

• Craft press releases, news stories, and feature articles to highlight faculty, research, and student achievements.
• Coordinate media relations and outreach to external organizations.
• Work closely with university communications teams to align messaging.

Alumni Affairs & Community Engagement (20%)

• Develop strategies to strengthen alumni relationships and involvement.
• Organize alumni events, networking opportunities, and mentorship programs.
• Manage alumni communications, including newsletters and fundraising efforts.

Event Planning & Internal Communications (10%)

• Support College events, including graduate orientation, recruitment fairs, and symposiums.
• Ensure effective internal communications between faculty, staff, and students.
• Collaborate with academic leadership to communicate College goals and initiatives.

Additional Job Description

Minimum Requirements: A bachelor's degree and three years relevant program experience.

Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lift objects, up to 15 lbs., from floor level to height of 36 inches, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to match or discriminate between colors. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to hear and/or understand whispered conversations at a distance of 3 feet. (Frequent) Ability to perform gross motor functions with frequent fine motor movements. (Frequent) Ability to work in dusty areas. (Infrequent)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees