UNIV-Program Coordinator II - Assistant Director of Marketing & Student Recruitment-CHP - Communications

Job Description Summary

Reporting to the Director of Marketing & Student Recruitment this position is responsible for supporting marketing and student recruitment efforts in the College of Health Professions. This role develops and implements strategic marketing plans to support programs as assigned. The position supports recruitment communications and content plans through content creation, planning, and management. Additionally, this role provides direct supervision to the Student Recruitment team. As the team lead, this position is expected to play an active role in developing and implementing holistic recruitment plans for assigned programs and engaging with prospective students through various channels. This position works collaboratively with the Assistant Director of Creative Communications to provide feedback and guidance for the Marketing & Recruitment Specialist.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC000208 CHP - Communications

Pay Rate Type

Salary

Pay Grade

University-06

Pay Range

$45,530 - $64,885 - $84,241

Scheduled Weekly Hours

40

Work Shift

Job Description

Recruitment (35%)

Work closely with the Division Directors/program Admissions Coordinators for their assigned programs to identify lead generation and applicant goals. Review and analyze relevant data to develop and implement inclusive recruitment plans in support of the established goals. Conduct recruitment activities that may include travel, coordinating group visits, virtual and in-person information sessions. Create lead communication plans for assigned programs. Engage with prospective students through email communication, phone calls or appointments, campus tours, etc. Participate in university-wide events, committees, and task forces as needed.

Marketing Strategy & Implementation (25%)

Formulate and implement integrated marketing strategies to promote the college’s academic programs, research activities, and services as assigned by the Director of Marketing & Student Recruitment. Conduct market research and analysis to make recommendations for appropriate marketing campaigns. Implement marketing initiatives to generate interest in the college’s academic programs. Work collaboratively with team members to develop the materials needed to support marketing plans.

Recruitment Communications & Content Development (25%)

As it aligns with the established recruitment and marketing plans, support the development of content and communications. This includes assisting in identifying topics and the proper medium (blog, video, etc.). Collaborate with the Assistant Director of Creative Communications to schedule production for content items and work with external vendors and freelance writers to ensure timelines are met and quality content is produced. Assists in identifying all channels where content should be distributed (email, social media, internal comms, etc.). Work with programs, student ambassadors, and faculty, to create content and receive necessary approvals. Write and create content as needed. Guide best practices for email communications and advise the Marketing & Recruitment Specialist as it relates to the development of recruitment email. Maintains a comprehensive understanding of the CRM used for student recruitment (Fireworks & Anthology Reach).

Recruitment Team Leader (15%)

Supervise the two Associate Directors of Student Recruitment for the College of Health Professions. Provide guidance and oversight in developing recruitment plans ensuring that program recruitment goals are identified and met. Ensures daily staffing needs are met. Provide leadership as needed for the student ambassador program. Serve as primary backup support for all recruitment staff in the event of their absence from work (short-term or long-term). Recruit, screen, hire, and train all recruitment staff. Evaluate employee performance, and provide guidance, mentorship, and feedback. Oversee and guide in the professional development of the recruitment team to ensure the essential skill sets needed in carrying out the strategic goals of the college as related to student services. Works collaboratively with the Assistant Director of Creative Communications to provide feedback and direction for the Marketing & Recruitment Specialist.

Preferred Qualifications and Requirements:

The ideal candidate should possess a bachelor’s degree in business, marketing, or a related field, accompanied by at least three years of practical experience in marketing, with a particular emphasis on campaign development, implementation, and analysis. A comprehensive understanding of student recruitment strategies and dynamics within higher education is essential. Additionally, candidates should demonstrate proficiency in written communication, including proper grammar and punctuation, along with a track record of supervisory experience in a professional setting. Familiarity with student recruitment best practices, strong data gathering and interpretation skills, and proficiency in utilizing CRM tools such as Anthology or equivalents are highly desirable.
 

Additional Knowledge, Skills, and Abilities Preferred:
A successful candidate will be self-motivated, organized, and detail-oriented with an ability to multitask while working in a fast-paced environment. A successful candidate will also be compassionate, empathetic, and have a motivational personality. Understands higher education and prospective students’ motivations. Ability to communicate well (both written and oral) with a diverse group of individuals at different levels of professional achievement. Ability to follow oral and written instructions and perform detailed assignments in a methodical and independent manner with accuracy. Attention to detail is essential. Exceptional communication and presentation skills.

The interview is scheduled to commence in May 2024 and will continue until the position is filled.
 

Additional Job Description

Minimum Requirements: A bachelor's degree and two years relevant program experience. Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lower objects, up to 15 lbs., from height of 36 inches to floor level, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees