Creative Copywriter

Job Description Summary

The MUSC Office of Communications and Marketing is seeking a strategic Creative Brand Copywriter to join our team. The ideal candidate is a skilled wordsmith who excels at combining words to shape meaning, connect with internal and external audiences, elevate brand perception, and drive action. Reporting to the Senior Director of Brand Strategy, this role will play a key part in shaping and maintaining the brand’s tone of voice, ensuring all content is consistent and aligned with strategic goals across channels.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type​

Regular

Cost Center

CC002311 SYS - Marketing Campaigns

Pay Rate Type

Salary

Pay Grade

Health-26

Scheduled Weekly Hours

40

Work Shift

Job Description

The role crafts compelling copy that connects with audiences at every stage of their journey, driving meaningful engagement. It will also support Creative Services by collaborating with designers and other teams to deliver high-quality content. Additionally, the position will help organize and develop materials that educate the enterprise on embracing and communicating the brand’s identity. A strong command of language, creativity, and a deep understanding of how to craft messages that connect with audiences, elevate brand perception, and drive engagement are essential. This is an in-person position.

Key Responsibilities:

Creative Copywriting and Brand Messaging (25%)

· Set and maintain the brand’s voice across all written content.

· Create compelling, persuasive copy for various platforms.

· Collaborate with cross-functional teams to align messaging with marketing strategies.

· Continuously refine and evolve brand voice and messaging frameworks.

Collaboration and Content Integration (25%)

· Partner across teams to blend words and visuals into compelling content that brings the brand’s voice and vision to life.

· Contribute original ideas and strategic writing that help the brand stand out and resonate across touchpoints.

· Assist in maintaining high-quality standards.

Proofreading and Editing (20%)

· Review and edit content to ensure grammatical accuracy, clarity, and adherence to brand and industry standards.

· Enhance readability and flow while providing constructive feedback to content creators and stakeholders.

· Uphold consistency in style, tone, and terminology across all brand materials.

Content Organization and Brand Education (25%)

· Develop and organize internal content that educates and inspires employees on brand messaging, values, and identity.

· Collaborate to create internal brand guides, toolkits, and training materials.

· Support initiatives to foster brand alignment and consistent communication across the organization.

· Other duties (5%)

Qualifications:

· Education: Bachelors in English, Communications, Marketing, or related field.

· Experience: 5+ years of experience in copywriting, preferably within a creative agency or in-house brand team.

· Skills:

o Highly creative, with strong conceptual thinking and storytelling abilities.

o Exceptional writing, editing, and proofreading abilities.

o Ability to adapt tone and style for different audiences and platforms.

o Comfortable working in a fast-paced environment and managing multiple projects simultaneously.

o Strong portfolio showcasing a range of work, from brand campaigns to social media content.

o Strong communication and collaboration skills.

o Proficiency in AP Style and writing for diverse platforms and audiences.

Please submit your resume, portfolio, and cover letter detailing your experience

Additional Job Description

Physical Requirements: Ability to perform job functions while standing. (Continuous) Ability to perform job functions while sitting. (Continuous) Ability to perform job functions while walking. (Continuous) Ability to climb stairs. (Infrequent) Ability to work indoors. (Continuous) Ability to work outside in temperature extremes. (Infrequent) Ability to work from elevated areas. (Frequent) Ability to work in confined/cramped spaces. (Frequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to bend at the waist. (Continuous) Ability to twist at the waist. (Frequent) Ability to squat and perform job functions. (Frequent) Ability to perform "pinching" operations. (Frequent) Ability to perform gross motor activities with fingers and hands. (Continuous) Ability to perform firm grasping with fingers and hands. (Continuous) Ability to perform fine manipulation with fingers and hands. (Continuous) Ability to reach overhead. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Continuous) Ability to fully use both legs. (Continuous) Ability to use lower extremities for balance and coordination. (Frequent) Ability to reach in all directions. (Continuous) Ability to lift and carry 50 lbs. unassisted. (Infrequent) Ability to lift/lower objects 50 lbs. from/to floor from/to 36 inches unassisted. (Infrequent) Ability to lift from 36" to overhead 25 lbs. (Infrequent) Ability to exert up to 50 lbs. of force. (Frequent) Examples include: To transfer a 100 lb. patient that can not assist in the transfer requires 50 lbs. of force. For every 100 additional pounds, assistance will be required from another healthcare worker. 20 lbs. of force is needed to push a 400 lb. patient in a wheelchair on carpet. 25 lbs. of force is required to push a stretcher with a patient with one hand. Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand or at a distance. (Continuous) Ability to match or discriminate between colors. (Continuous) Ability to determine distance/relationship between objects; depth perception. (Continuous) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Continuous) Ability to deal effectively with stressful situations. (Continuous) Ability to work rotating shifts. (Frequent) Ability to work overtime as required. (Frequent) Ability to work in a latex safe environment. (Continuous) Ability to maintain tactile sensory functions. (Continuous) (Selected Positions) *Ability to maintain good olfactory sensory function. (Continuous) *(Selected Positions) *Ability to be qualified physically for respirator use, initially and as required. (Continuous) (Selected Positions)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees