Senior Media Relations Manager

Job Description Summary

Responsible for developing media relationships and implementing strategic and effective media relations plans to promote MUSC and its OneMUSC initiatives.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-27

Scheduled Weekly Hours

40

Work Shift

Job Description

The Senior Media Relations Manager leads a team of 2 or more media relations managers, helps engage the RHNs marketing and communications leads, serves as the primary point of contact for critical enterprise media inquiries, proactively seeks media opportunities through well-crafted pitches, ensures consistent and positive media coverage and analysis of the team's efforts. This person must be a strategic thinker with strong communication skills, a proven track record in media relations, and experience working in health care and education.

35% - Media Relations

• Build and implement strategic and effective media relations plans to promote MUSC and its OneMUSC initiatives.
• Proactively build media relationships and seek media opportunities through well-crafted pitches, ensure consistent and positive media coverage and analysis of the team's efforts.
• Build reactive responses in a crisis situation in collaboration with leadership.
• Serve as the institutional spokesperson, interfacing with media to build and maintain a positive public image for the MUSC Enterprise.

15% - Leadership

• Lead a team of two or more media relations managers, helping to engage the RHN's marketing and communications leads and serve as the primary point of contact for critical media inquiries.
• Coordinate with content strategy team for content and sharing of stories. Plan and oversee all staffing levels in assigned department.
• Manage, recruit, interview, hire, train and monitor employees.
• Perform annual reviews and assessments.
• Communicate job expectations and responsibilities, while supervising, discipling and mentoring employees and work systems.
• Manage the departmental budget and communicate proper fiscal policies to the entire team.

30% - Enterprise Collaboration

• Support ICCE and University plans and relationships with cross-functional leaders to help identify subject matter experts for media stories. 
• Collaborate with the Director of Public Relations, Public Relations and Communications team members and others, to develop key performance indicators to evaluate the effectiveness of strategic media plans, media coverage and media outreach efforts.

15% - Training and Support

• Build processes and procedures for the media relations department to ensure smooth operations.
• Own Meltwater and other vendor relationships, as needed.
• Complete training on all platforms necessary to create, track and pull PR and news media data and analytics (Google Analytics, Meltwater, Monday.com, etc.
• Support media training efforts and all other duties as assigned.

5% - Other Duties

• Perform additional tasks assigned.

Additional Job Description

A bachelor's degree from an accredited college/university in Public Relations, Journalism, Communications, or a related field. At least 5 years of related work experience required; 7 years preferred.

Physical Requirements: Ability to perform job functions while standing. (Continuous) Ability to perform job functions while sitting. (Continuous) Ability to perform job functions while walking. (Continuous) Ability to climb stairs. (Infrequent) Ability to work indoors. (Continuous) Ability to work outside in temperature extremes. (Infrequent) Ability to work from elevated areas. (Frequent) Ability to work in confined/cramped spaces. (Frequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to bend at the waist. (Continuous) Ability to twist at the waist. (Frequent) Ability to squat and perform job functions. (Frequent) Ability to perform "pinching" operations. (Frequent) Ability to perform gross motor activities with fingers and hands. (Continuous) Ability to perform firm grasping with fingers and hands. (Continuous) Ability to perform fine manipulation with fingers and hands. (Continuous) Ability to reach overhead. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Continuous) Ability to fully use both legs. (Continuous) Ability to use lower extremities for balance and coordination. (Frequent) Ability to reach in all directions. (Continuous) Ability to lift and carry 50 lbs. unassisted. (Infrequent) Ability to lift/lower objects 50 lbs. from/to floor from/to 36 inches unassisted. (Infrequent) Ability to lift from 36" to overhead 25 lbs. (Infrequent) Ability to exert up to 50 lbs. of force. (Frequent) Examples include: To transfer a 100 lb. patient that can not assist in the transfer requires 50 lbs. of force. For every 100 additional pounds, assistance will be required from another healthcare worker. 20 lbs. of force is needed to push a 400 lb. patient in a wheelchair on carpet. 25 lbs. of force is required to push a stretcher with a patient with one hand. Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand or at a distance. (Continuous) Ability to match or discriminate between colors. (Continuous) Ability to determine distance/relationship between objects; depth perception. (Continuous) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Continuous) Ability to deal effectively with stressful situations. (Continuous) Ability to work rotating shifts. (Frequent) Ability to work overtime as required. (Frequent) Ability to work in a latex safe environment. (Continuous) Ability to maintain tactile sensory functions. (Continuous) (Selected Positions) *Ability to maintain good olfactory sensory function. (Continuous) *(Selected Positions) *Ability to be qualified physically for respirator use, initially and as required. (Continuous) (Selected Positions)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees