UNIV-Marketing & Communications Specialist, College of Nursing

Job Description Summary

With minimal supervision from the Communications and Marketing Director this position will manage the College of Nursing website and assist with the development of marketing materials.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC001082 CON Office Of The Dean

Pay Rate Type

Salary

Pay Grade

University-06

Pay Range

46,655.00 - 66,488.00 - 86,321.000

Scheduled Weekly Hours

40

Work Shift

Job Description

MUSC Minimum Training and Experience Requirements 
A bachelor’s degree and two years’ experience in website design with a proven record of previously developed websites. One to two years’ experience in developing and executing marketing campaigns and social media management. Proven competency using graphic applications for the development of logos, brochures, headers, and marketing content. 

Preferred Experience & Additional Skills: 

•    Knowledge of website design best practices and UX Principles
•    Knowledge of Website Accessibility Guidelines (WCAG)
•    Skilled in the use of graphic and layout applications such as Adobe Photoshop, Adobe InDesign, Adobe Illustrator.
•    Working Knowledge of the use of Content Management Systems
•    Working knowledge of CSS3, HTML5, and Javascript
•    Working Knowledge of social media management tools and content creation platforms.
•    Excellent oral and written communication skills.
•    Exceptional analytical aptitude.
•    The ideal candidate must be self-motivated, well organized and able to work independently.

Job Responsibilities
1. Serves as the College of Nursing’s primary web content manager, ensuring timely updates and adherence to best practices in user experience (UX), WCAG 2.0 accessibility guidelines, and search engine optimization (SEO). Collaborate with departments to manage web content, ensuring accuracy, relevance, and alignment with branding guidelines. Regularly audit and optimize web content for SEO and performance metrics to enhance user experience and accessibility. Manage updates to the College of Nursing websites, apps, and web-based resources using the university’s Content Management System (CMS), Site Core. Adheres to the University’s corporate marketing standard for website design.35%
2. Collaborate in the development and execution of marketing campaigns across various channels (digital, social media, email, etc.). Assist in managing the college’s social media presence across platforms, including content creation, scheduling, and engagement. Develop and curate social media content that reflects the college’s programs, research, events, and initiatives. Assists in Tracking and analyzing campaign performance metrics to evaluate effectiveness and provide data-driven insights for future strategies. Partner with student
services, recruitment, and philanthropy teams to help amplify brand awareness and engagement through innovative marketing strategies. Assist in market research to identify trends and opportunities that inform campaign strategies.35%
3. Support the development of print and digital collateral, maintaining consistent visual branding across platforms. Assist in producing graphics, brochures, recruitment materials, and other promotional content. Collaborate with the multimedia specialist to develop compelling visuals for faculty publications and marketing campaigns. 15%
4. Assist faculty, staff, and students in developing online stories and other content highlighting key programs and initiatives. Assist in editing and proofreading materials to ensure consistency with the college’s tone, style, and brand. Ensure all digital materials adhere to the college’s branding guidelines and promote a consistent visual identity. Assists the Communications and Marketing Director in managing external publications such as newsletters, magazines, and
promotional booklets. 10%
5. Other duties essential to maintaining a quality, professional, responsive, and service oriented Communications and Marketing. Serve as back-up to other team members when necessary. 5%

Additional Job Description

Minimum Requirements: A bachelor's degree in communications, computer science, or a related field and one year experience in information technology. Related experience may be substituted for the bachelor's degree on a year-for-year basis. Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work in confined/cramped spaces. (Infrequent) Ability to bend at the waist. (Frequent) Ability to fully use both hands/arms. (Continuous) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift, lower, push or pull objects 15 lbs. or more, unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected. (Continuous) Ability to see and recognize objects close at hand. (Continuous) Ability to see and recognize objects at a distance. (Continuous) Ability to match or discriminate between colors. (Continuous) Ability to determine distance/relationship between objects; depth perception. (Continuous) Good peripheral vision capabilities. (Continuous) Ability to hear and/or understand conversations. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Continuous) Ability to work in dusty areas. (Infrequent)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees