UNIV - Marketing Content Manager – College of Health Professions

Job Description Summary

Serves as the Marketing Content Manager for the College of Health Professions. Reports directly to the Director of Marketing & Student Recruitment and functions as a subject matter expert for social media and written content strategy. Primarily responsible for leading and coordinating marketing and communications content for the college which supports our strategic plans.

Serves as the lead strategist and administrator for the college's social media accounts as well as the oversight coordinator for our individual program accounts. Designs visually compelling digital and print materials as needed. Creates engaging written content for web, social media, email, and various marketing collateral. Ensures that best practices are developed, implemented, and evaluated related to email communication and social media engagement. Regularly maintains the content associated with the campus virtual tour and the self-guided tour.

After a probationary period, this position may allow a hybrid schedule of 3 days in office and 2 days remote.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC000208 CHP - Communications

Pay Rate Type

Salary

Pay Grade

University-06

Pay Range

47,588.00 - 67,817.00 - 88,047.000

Scheduled Weekly Hours

40

Work Shift

Job Description

Job Duties

Copy Writing (35%)

Supports the college’s marketing efforts by crafting compelling written content aligned with the college’s mission and strategic plan. Objectives include writing and editing copy for email marketing, website, social media, blogs, news stories, and additional marketing materials. Content covers a broad range of topics, including program-specific messaging, event promotion, and general updates or announcements.

Engages and expands both internal and external audiences through creative, impactful storytelling that supports the college’s overall marketing strategy. Coordinates messaging across platforms to ensure consistency and alignment with university policies and strategic goals.

Social Media Management (30%)

Serves as the primary social media expert and strategist for the college, using relevant applications and digital platforms to create and manage content across all of the college’s social media platforms. (Facebook, Instagram, LinkedIn).

Creates and implements a planned content calendar in alignment with the college’s strategic goals. Creates visually appealing and engaging content and follows best practices to grow the external and internal audiences of the college.

Coordinates program-specific campaigns designed and implemented in collaboration with the Marketing & Student Recruitment team leadership.

Serves as the point person in the marketing department to oversee and approve the content created on the individual academic program accounts. Provides best practices training recommendations to staff. Ensures all content is in alignment with the university’s social media guidelines.

Visual Content Creation (20%)

Supports the college’s marketing efforts by leading the development of program-branded visually appealing content that aligns with the college’s content plans and social media objectives.

This content may include, but are not limited to, information sessions, flyers, banners, PowerPoint slide decks, program-specific social media images and videos, and image assets for web and email marketing.

Delivers visual content as part of a coordinated component of our overall strategy for target audience engagement.

Content Management (15%)

Manages the college’s content creation efforts by identifying and developing opportunities that align with the college’s mission and strategic goals. Proactively sources relevant content by using strategic coordination with faculty, staff, alumni, and students to gather information for blogs, news stories, and social media content.

Responsibilities include initiating contact, scheduling interviews or information-gathering sessions, following up for approvals or additional details, and maintaining accurate records of communication from first contact to final publication. Communicates effectively with all contributors and stakeholders. Establishes and maintains professional working relationships while exercising sound judgment and discretion at all times. Follows all college and university policies and procedures as it relates to publicly displayed content in any media.

Oversees the editorial process by tracking content requests, managing deadlines, and keeping contributors informed throughout each stage of development.

Streamlines editorial workflows and ensures consistency across platforms.

Requirements (Education, Work Experience, Licensure, Registry and/or Certification):
A bachelor’s degree and a minimum of three years of experience in a marketing, communications, or related role.
Experience must include demonstrated ability to write using proper grammar and punctuation; ability to assemble and analyze data; ability to interact with prospective and current students, alumni, faculty and staff; ability to manage multiple tasks or projects independently; ability to exercise good judgment;  have a comprehensive understanding of job related software such as Canva and/or Adobe creative suite, and experience using social media platforms like Meta and LinkedIn. 
Familiarity with university and state policies, and procedures related to digital communications and public engagement.
Ability to communicate well (both written and oral) with a variety of individuals at different levels of professional achievement. Ability to follow oral and written instructions and perform detailed assignments in a methodical and independent manner with accuracy.
Attention to detail and exceptional communication and presentation skills required.

Additional Knowledge, Skill, and Ability Preferred
A successful candidate will be self-motivated, organized, and detail-oriented with an ability to multi-task while working in a fast-paced environment.
Ability to lead and coordinate deliverables with internal and external stakeholders. Understands higher education and the motivations of prospective students.

Physical Requirements:
Ability to work outside of traditional office hours (after 5 p.m. and weekends) to meet the needs of our audience.
Ability to lift heavy objects and materials within the office environment.

Additional Job Description

Minimum Requirements: A bachelor's degree and two years relevant program experience. Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lower objects, up to 15 lbs., from height of 36 inches to floor level, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees