UNIV - Marketing Program Manager - College of Health Professions

Job Description Summary

As a member of the College of Health Professions Marketing & Student Recruitment team, the Marketing Program Manager serves as the primary marketing partner and account manager for a portfolio of graduate programs (online, hybrid, and residential). This role develops and executes marketing strategies to drive enrollment and support broader program objectives. Acting as the main point of contact for program stakeholders, the Marketing Program Manager collaborates closely with the creative team, lifecycle communications manager, and recruitment team to ensure integrated, effective campaigns. The position requires both strategic oversight and hands-on implementation of marketing activities.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC000208 CHP - Communications

Pay Rate Type

Salary

Pay Grade

University-06

Pay Range

47,588.00 - 67,817.00 - 88,047.000

Scheduled Weekly Hours

40

Work Shift

Job Description

Job Duties

Marketing Strategy (35%)

Develop and lead comprehensive marketing strategies for assigned graduate programs to achieve enrollment and brand objectives.

Conduct market research and competitive analysis to identify trends, audience behaviors, and opportunities for differentiation.

Create integrated marketing and communication plans that outline objectives, key messages, channel mix, timelines, and success metrics.

In collaboration with program leaders, develop positioning and messaging for marketing purposes, ensuring alignment with institutional brand standards and strategic priorities.

Collaborate with Marketing & Student Recruitment team members to ensure strategies are actionable and supported across all channels.Monitor and evaluate performance data to refine strategies and report on ROI, engagement, and conversion metrics.

Stay current on industry best practices and emerging trends in higher education marketing, digital advertising, and social media.

Social Media Management (30%)

Own and manage program social media accounts, ensuring content plans are developed and executed each month in alignment with the college’s overall content calendar.

Proactively source and organize content from program stakeholders, including faculty, staff, students, and alumni, to ensure authentic and relevant storytelling. This includes initiating outreach, gathering materials, and maintaining relationships to keep content flowing.

Collaborate with departmental or divisional administrative staff who manage social media functions to maintain consistency and leverage shared resources, while retaining ultimate responsibility for the program accounts.

While most content will be sourced from programs, create supplemental posts as needed to fill gaps and maintain quality standards.

Monitor engagement and performance metrics for program-level accounts and adjust strategies to improve reach and impact.

Ensure all program social media activity adheres to university social media guidelines and brand standards.

Campaign Implementation (25%)

Execute marketing campaigns across digital, print, and social channels in partnership with the creative team and agency partners.

Ensure timely submission and distribution of marketing materials (e.g., newsletters, internal communications, event promotions).

Coordinate with internal teams to deliver creative assets and messaging.

Monitor campaign performance and optimize tactics based on data.

Demonstrate end-to-end ownership of campaign implementation, ensuring all deliverables are completed accurately and on schedule

Program Planning & Administration (5%)

Serve as the primary liaison for program stakeholders, ensuring alignment on priorities and timelines.

Coordinate monthly and ad hoc project meetings to review progress and upcoming deliverables.

Ensure all tasks and milestones for assigned programs are accurately tracked in Asana, collaborating with the Project Coordinator for scheduling and updates

Maintain documentation of marketing plans, budgets, and performance metrics.

 

Backup Content & Social Media Support (5%)

Assist the Marketing Content Manager with content creation and social media tasks as needed.

Provide backup support for college-level social media accounts (Facebook, Instagram, LinkedIn), including posting and engagement.

Minimum Requirements (University):

Bachelor’s degree and a minimum of two years of relevant marketing or account management experience.

Additional Minimum Requirements (College of Health Professions)

Strong understanding of marketing principles, digital channels, and social media.

Demonstrated ability to provide exceptional customer service and build positive relationships with stakeholders.

Ability to exercise judgment and discretion in managing multiple priorities.

Excellent communication and relationship-building skills.

Preferred Qualifications:

Experience in client-facing or account management roles, ideally in higher education marketing or enrollment management.

Data-driven mindset with ability to interpret and act on performance metrics.

Proven ability to manage multiple projects while maintaining a service-oriented approach.

Additional Job Description

Minimum Requirements: A bachelor's degree and two years relevant program experience. Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lower objects, up to 15 lbs., from height of 36 inches to floor level, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees