Lead development of integrated marketing campaign strategies across the enterprise, clinical, academic, and research for MUSC. Execute comprehensive marketing communication plans across channels – including paid, earned, owned, social, and out-of-home. Report outcomes in a clear, concise, and actionable fashion, leveraging dashboards and insight summaries. Cross-functional collaboration with team members to achieve marketing campaign objectives. Serves as a liaison between internal stakeholders and the OCM team. Utilize market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI. Adhere to all MUSC policies, procedures and standards. Provides guidance and makes recommendations for marketing communication campaign improvements.

MUSC gives me the chance to do meaningful work in healthcare marketing, collaborate with inspiring colleagues, and contribute to a culture focused on growth, innovation, and improving patient lives.

My top advice is to stay curious and open to learning. Don’t be afraid to ask questions, take on challenges outside your comfort zone, and build relationships with mentors and peers. Every role is an opportunity to grow skills, discover strengths, and make an impact. Approach each step with humility, adaptability, and a willingness to learn.

One of my greatest achievements has been building and scaling omnichannel marketing programs that delivered measurable business impact. I’ve launched new revenue streams, developed loyalty and retention initiatives that increased LTV, and improved acquisition through data-driven campaigns. By aligning creative and performance teams, I’ve helped organizations maximize ROI, strengthen customer relationships, and establish sustainable long-term growth.