UNIV-Director of Marketing & Student Recruitment, College of Nursing

Job Description Summary

Reporting to the Associate Dean for Finance, Administration, and Strategic Partnerships and working collaboratively with the Assistant Dean for Student Affairs and College leadership, the Director of Marketing & Student Recruitment provides strategic leadership for marketing, communications, digital engagement, and enrollment growth initiatives for the College of Nursing.

This position is responsible for developing and executing integrated, data-informed strategies that elevate the College’s reputation, strengthen brand awareness, expand market reach, and drive enrollment growth across undergraduate, graduate, online, and professional programs. The Director leads high-performing teams responsible for recruitment, marketing, communications, digital strategy, and creative services while aligning efforts with the College’s strategic priorities and institutional goals.

The Director serves as a senior strategic partner to College leadership, using market intelligence, enrollment analytics, and competitive positioning to guide decision-making and support sustainable growth in an evolving academic healthcare environment. This position oversees the College’s public-facing brand, digital presence, recruitment operations, and communication strategies to ensure a cohesive and impactful experience for prospective students, alumni, faculty, staff, and external stakeholders.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC001082 CON Office Of The Dean

Pay Rate Type

Salary

Pay Grade

University-GEN11

Pay Range

66,400.00 - 92,900.00 - 119,500.000

Scheduled Weekly Hours

40

Work Shift

Job Description

Preferred Qualifications:

A bachelor’s degree in marketing, communications, public relations, business administration, higher education administration, or a related field and five (5) years of progressively responsible leadership experience in marketing, communications, enrollment management, or strategic recruitment; or a master’s degree and three (3) years of related leadership experience.

Demonstrated experience leading integrated marketing and enrollment strategies in a complex organization preferred. Experience managing high-performing teams, driving organizational growth initiatives, and utilizing data analytics to support strategic decision-making strongly preferred. Higher education, healthcare, or academic health center experience preferred.

Job Duties:

Strategic Marketing, Brand & Enrollment Leadership (35%)

Lead the development and execution of comprehensive strategic marketing, communications, and enrollment initiatives that support institutional growth and advance the College’s mission and reputation. Develop integrated campaigns designed to increase awareness, engagement, and enrollment across all academic programs and target audiences.

Provide leadership in market positioning, audience segmentation, competitive analysis, and campaign effectiveness to support strategic growth opportunities. Utilize enrollment trends, workforce data, and market research to identify opportunities for program expansion and recruitment optimization.

Partner with College and University leadership to align marketing and recruitment strategies with institutional priorities. Oversee departmental planning, resource allocation, budget management, and performance metrics to ensure operational effectiveness and measurable outcomes. Lead cross-functional collaboration across academic divisions and administrative units to ensure consistent messaging and coordinated strategic initiatives.

Digital Strategy & Brand Experience (20%)

Provide strategic oversight for the College’s digital ecosystem, including website strategy, user experience, SEO, paid digital advertising, social media, email marketing, and emerging digital engagement platforms. Lead efforts to strengthen the College’s digital brand presence and optimize prospective student engagement across all channels.

Oversee the development and execution of website architecture, content strategy, and digital storytelling initiatives that support enrollment growth and institutional visibility. Ensure consistent brand identity and messaging across all digital and print platforms.

Lead and mentor the marketing and communications team responsible for website management, creative services, graphic design, photography, and social media operations. Foster innovation, collaboration, and professional development within the team while implementing industry best practices and performance standards.

Strategic Enrollment & Recruitment Leadership (20%)

Provide strategic leadership for recruitment operations and enrollment initiatives across all academic programs in collaboration with the Assistant Dean for Student Affairs, program leadership, and faculty. Develop and implement data-driven recruitment strategies designed to support enrollment growth goals in a competitive higher education marketplace.

Analyze enrollment trends, applicant behavior, yield data, and market demand to inform recruitment planning and improve conversion outcomes. Oversee the development and evaluation of recruitment communication plans and outreach strategies tailored to individual programs and target audiences.

Guide CRM strategy and recruitment technology utilization to improve prospective student engagement, communication workflows, and enrollment pipeline management. Represent the College in high-level recruitment and partnership initiatives as needed.

Supervise recruitment leadership staff and cultivate a collaborative, service-oriented, and high-performing recruitment culture focused on student experience and enrollment success.

Strategic Communications & Reputation Management (20%)

Lead the College’s strategic communications and public information efforts to enhance institutional visibility, reputation, and stakeholder engagement at the regional and national levels. Develop long-range communication strategies that support academic excellence, research prominence, alumni engagement, and workforce impact.

Oversee the creation and dissemination of marketing and communication materials including publications, media relations, digital content, news releases, feature stories, promotional campaigns, and executive messaging. Ensure messaging aligns with institutional priorities and reinforces the College’s brand identity and strategic goals.

Collaborate with advancement and alumni relations leadership to support development communications, donor engagement initiatives, and alumni storytelling strategies. Maintain awareness of emerging trends and best practices in higher education marketing, healthcare communications, and enrollment management.

Leadership, Collaboration & Governance (5%)

Serve as a strategic advisor and active participant on College and University committees related to marketing, communications, enrollment, branding, and strategic growth initiatives. Build collaborative partnerships across academic and administrative units to advance institutional priorities and improve organizational effectiveness.

Ensure compliance with University brand standards, communication policies, accessibility standards, and applicable regulations across all marketing and communication channels. Promote a culture of innovation, accountability, collaboration, and continuous improvement within the department.

Additional Job Description

Minimum Requirements: A bachelor's degree and three years relevant program experience. Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lift objects, up to 15 lbs., from floor level to height of 36 inches, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to match or discriminate between colors. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to hear and/or understand whispered conversations at a distance of 3 feet. (Frequent) Ability to perform gross motor functions with frequent fine motor movements. (Frequent) Ability to work in dusty areas. (Infrequent)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

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